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The Science of Selling

galina-wall_RCNY_RussianStartups-2015-16The joint research team of the Lobachevsky State University of Nizhny Novgorod (one of the top ten universities in Russia) and the Perm State University (one of the top five classical universities in Russia) came to New York on April 14, 2015. The team presented its latest findings in the fields of physics, electronics, and medicine for commercial development in the U.S. and world markets.

The objective of this visit was to assess the U.S. market for these projects, with the intention of commercializing them. Representatives of world-renowned companies Ernst & Young, Morgan Stanley, Russia’s Renova Group, and information technology experts attended the event.

Elena Branson, president of Russian Center New York and organizer of the event, told RIA Novosti: “The purpose of the visit was the development of cooperation with groups of American researchers, attracting potential investors to projects, expansion of mutually beneficial cooperation with U.S. companies, as well as the assessment of market opportunities for further commercialization projects.”

Kendrick White, vice-rector for innovation at Nizhny Novgorod University said that one of the main objectives of the trip to the United States was to promote scientific discoveries and gain experience.

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Russia’s trade representative in the United States, Alexander Stadnik, stressed the importance of our countries’ economic cooperation in a difficult political period of cooling relations.

The event ended with an award for an innovative project in the field of 3D scanning: a device that creates a 3D model of a human within 30 seconds and can be set within an hour. It is cheaper and faster than any existing scanners on the market, can be used as a “virtual fitting room” for online sales of clothing and accessories, and that creates real human figurines and 3D photos to social networks. The scanner has already been installed in the Culture and Education Tourism Center “Ethnomir”.

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Russia’s latest innovations are in various stages of commercial development, and some have already received international patents.

Organizers of the event included the Consulate General of the Russian Federation in New York, Russian Center New York, the Trade Representation of the Russian Federation in the USA, Blacklin Associates.